Qualitative Research Question Examples for 2023
Introduction
Qualitative research is a type of research that seeks to gain insight into the behavior, thoughts and motivations of people, by asking questions and analyzing the responses. Qualitative research questions focus on understanding the “why” and “how” of a particular phenomenon. This type of research is often used in social sciences, education, business and marketing. In this article, we will discuss some examples of qualitative research questions and why they are important.
Why Ask Qualitative Research Questions?
Qualitative research questions are important because they allow researchers to gain deeper insights into the behavior, thoughts and motivations of people. Qualitative research questions can help researchers uncover underlying opinions, attitudes and feelings. Asking these types of questions can help researchers better understand the context of a particular situation, which can be useful for making decisions about how to proceed with a project or study.
Examples of Qualitative Research Questions
Here are some examples of qualitative research questions:
- What are the motivations behind people’s decisions?
- What are the factors that influence a person’s attitude or opinion?
- How do people perceive a particular brand or product?
- What emotions do people associate with a particular event or experience?
- What are the underlying values and beliefs of a particular group of people?
- What are the benefits and drawbacks of a particular approach or strategy?
- How do people respond to different types of advertising or marketing campaigns?
- What are the advantages and disadvantages of a particular service or product?
- How does a particular issue or problem affect people’s lives?
Conclusion
Qualitative research questions are an important tool for gaining deeper insights into people’s behavior, thoughts and motivations. Asking these types of questions can help researchers uncover underlying opinions, attitudes and feelings that may not be apparent from the surface. The examples provided in this article can help researchers formulate their own qualitative research questions.
References
https://www.researchgate.net/post/What_are_examples_of_qualitative_research_questions
https://www.qualtrics.com/blog/qualitative-research-questions/
http://www.qualitative-research.net/index.php/fqs/article/view/1589/3095